Launched in October 2015, the Créative France campaign shows the central role of creativity in underpinning the French economy. It promotes France’s strengths of industrial and business dynamism, innovation potential and vibrant arts and culture, focusing on the leading individuals and major innovations that make France what it is today. Créative France demonstrates how France stands out among its peers, with skilled people whose talent extends beyond borders and throughout the world. The campaign puts the spotlight on the value of French “savoir-faire”, by showcasing our artists, inventors, researchers, entrepreneurs and other personalities who have contributed to France’s international influence in their field.
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