Cédric SENNEPIN
CEO, ADEO LEROY MERLIN Afrique du Sud

After few years in the restaurant industry in France and Italie, 

I joined Leroy Merlin in 2006 in a store in Paris. in operations for 5 years with the opportunity to open a store as store manager, i join in 2011 the IT department for Leroy Merlin France. Implementing business and process organisation as well as digital solutions in the stores.

In 2015, I join the executive committee to  accelerate the digital and omni-chanel transformation both on business and management point of view. 

Mid 2016 as we decided to launch the project in South Africa, I took the lead of this new country with a 1st store open in September 2018 up to our 4th store end of March 2021. 

Our digital conquest is obliviously a key success factor especially in this pandemic period of time.