Welcome to the European Taste Experience

Orchestrated by The French Food and Drink Federation (ANIA), and funded in part by the European Union, the European Taste Experience campaign was set up to create awareness for the variety of European products available on the U.S. market.

The campaign’s goal is to increase the appeal of European products and strengthen their competitive position on the market.. The campaignincludes in store promotional weeks, BtoB forums and tastings where professionals are be able to discover new products and producers.

Ongoing & Upcoming Events

December 2021

March 8-12, 2022

March 22-24, 2022

Trend-Setting Cravings

Why do consumers keep coming back to European foods? Not only because quality is in the mix, but also because Europe knows how to innovate while remaining in the boundaries and the finesse of centuries-old culinary cultures. Clean label, vegan, gourmet, terroir, plant-based, GMO- or gluten-free, organic, authenticity….What makes France’s best food and beverage trends today? 

Partner With Us!

Sourcing Trips

Come discover Europe with us, we take care of everything – from BtoB meetings on major trade shows to visits of the region’s most exciting food producers.

In-store Promotions

Let us help you source the products you need to organize a European week or month for your most demanding customers.

Hand-Picked Delegations

Whether at a major trade shows or at home, grab an opportunity to meet one of our delegations. Find out where we’ll be next! 


You got a very specific need for niche products? Give us a call, send us an email and let us help you find the perfect match!

Putting Words on Quality

How can you tell a product with a European name is really from where it’s supposed to be? There are ways to find out. Namely, labels of quality delivered to companies following specific recipes, using traditional means of production, or simply using the right means in the right place to make the right product. Although some products are deemed Camembert-like or Côtes-du-Rhône-type, not all of them can truly boast their European origin. 

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The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission does not accept any responsibility for any use that may be made of the information it contains