Each year, we organize a dedicated event for half a day to prepare the selected startups to their coming to NRF.

The program of the bootcamp: 

  • A presentation of the program (booth information, design, networking events…) by the Retailtech Project Manager at Business France
  • A panel discussion with expert retailers
  • Testimonies from alumni startups that have already participated in the NRF. Q&A session – Exchanges & sharing
  • A pitch coaching session with experts
  • Presentations of the American, Canadian, Brazilian and Mexican retail markets
  • A cocktail and networking session

For this event, get visibility and communication through :

  • La French Tech banner
  • This website 
  • The catalogue of the French Tech delegation designed by Business France
  • French & American social media before and during the delegation’s coming to increase your visibility 
  • French & American press release with the description of the delegation (we will help you to adapt your speech to the US market)

Maximize your chances to network via :

  • the bootcamp by interacting with the entire ecosystem and getting ready to speech for the big event
  • side events during NRF (Kickoff BreakfastFrench Tech Breakfast, the NRFrench Tech Party, a Store Tour in NYC with visited stores like the Dreamery by Casper, the Sonos NYC, the Amazon 4-star)
  • the exhibition itself
Targeted meetings


Our Business France teams from USCanadaMexico and Brazil will present your offer to potential clients, partners, integrators and investors. After this, they will invite them on your booth for targeted B2B appointments.

In 2019, the following retailers came to La French Tech booth: ConforamaTargetButLa RedouteGalleries Lafayette, and more.

Presence on booth


On La French Tech booth, which is the 1145well located and visible, you can benefit from :

  • a mid-time work station for early stage startups (1,5 day exposure at the exhibition)
  • a full time work station for mature startups (3 days exposure at the exhibition)