For the 6th consecutive year, Business France will showcase some of the hottest tech startups hailing from France on the French Tech Pavilion at SXSW, Austin, TX, from March 8th to 17th.


An innovative start-up with strong international potential operating in Creative Industries, VR/AR/XR, Entertainment, Cinema, Music, Medias, Entertainment, MedTech, AI, Blockchain, Adtech…


to increase your visibility in France and abroad together with building a strong network in the US?


10 days, more than 280 000 people, 2 000 music bands, over 130 movies presented, new applications rolled out…

More than 100 different countries represented

Conferences gathering more than 75 000 people, of which 26% are decision makers

Evening parties, Workshops, Special events, Leading market players event: SXSW is a networker’s heaven

Over 150 spots all around the city – (Austin is all about SXSW for 10 days straight!)



Before the trade show:

  • Coaching on pitch and media + presentation of the event
  • Collective press release in French for the specialized press
  • Collective press release in English for the English-speaking specialized press
  • Social media campaign + visibility on our website

During the trade show:

  • Individual work station for one day in the French Tech Pavilion
  • 1 Interactive badge / start-up
  • Access to the Parties & Events organized during the event
  • Invitation of Brazilian delegation (2nd largest delegation afther USA at SXSW) to visit the French Tech Pavilion
  • Social media boost (retweets and new content) 

Price: €2,650 excl. tax



Thanks to Business France, we attended SXSW 2018 – THE unmissable festival for new technology in the music field.

We established valuable contacts with future partners, major players in the industry such as streaming platforms, record companies and  prestigious multinational corporations. Our presence earned us articles in major French and American media.

SXSW is undoubtedly a must to promote and develop a start-up in a friendly and festive atmosphere. We will definately take part in the next edtion!



Surprising event, with a huge business potential.


Attending SXSW with La French Tech in 2016 enabled us to raise our profile among key players in the high-tech industry and make contact with young firms that specialize in new technologies. It offers exposure at a global level, but especially on the US market!”


In just four days at SXSW, I managed to speak to all my partners: Evernote, Dropbox, Google and Box. In four days I managed to do what would usually have taken me several months


2014 Award Winner

The decision makers of major companies tend not to travel to France, but they do get together in Austin.

3dSound Labs

2016 Award Winner


Head of Distribution & Innovative Services
Business France

Christophe DAGUET
Director Product Stragegy and Innovation

Julien-David NITLECH
Iris Capital

Liz Wiley
Honorary Consul of France

Christophe Lavigne




Head of Pavilion Tech

Tech & Innovative services

Amélie Delanoë

Amélie Delanoë

Export Advisor

+55 11 3087 3114


Business France is the national agency, which supports the international development of the economy of France, and is responsible for fostering the export growth ofFrench businesses, as well as promoting  and facilitating international investment in France. Business France assists in promoting France’s companies, business image and attractiveness nationwide as an investment location, and also manages the VIE international internship program.

La French Tech is a global movement celebrating French innovation, entrepreneurship and startups. It also refers to all the people working for or with French startups, in France or abroad. La French tech is recognized at more than 40 international events and its delegation is typically among the largest international startup contingents at major shows such as CES, Mobile World Congress, CES Asia and more.

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